Tell’s Cider: New, refreshing and eco-friendly


Tell’s Cider is a delicious new cider that has recently been launched in South Africa. Created by Stellen Fine Wines, the new cider is named, of course, after the legendary William Tell, who so famously shot an apple off his son’s head with a crossbow, to save them both from unwarranted execution (they refused to bow to an Austrian tyrant’s hat).

“We admire the brave, stick-it-to-the-man spirit of William Tell, and like him, we’re standing up for what we believe,” says Rudolph du Toit, national marketing manager for the company. “We’re not just selling an artfully crafted, refreshing cider; we’re introducing a green-friendly, planet-conscious and far more convenient packaging option to the cider market.”

I haven’t seen it on the shelves yet, but was lucky enough to have a batch dropped off for sampling, and I rather enjoyed it, both aesthetically and flavour-wise.  It’s an off-dry cider, with a 6% alcohol content.  I wasn’t sure I liked the flavour initially, simply because it was quite different from what I was used to… but after a few bottles, I’m definitely on the hunt to find some more!

So what makes it earth-friendly?  Tell’s vibrantly green bottles are made from Polyethylene Terephthalate (PET), which is a bio-degradable, eco-friendly, recyclable alternative to glass with a significantly lower carbon footprint (much like Backsberg’s Tread Lightly wine range).  With 10ml more cider than regular South African cider bottles, the Tell’s 340ml pack is still 34% lighter than those of its competitors.

The fact that it is shatter-proof also makes it an especially good option for festivals, concerts and anywhere else where glass isn’t allowed – and it would be perfect for picnics!

The 340 ml bottle with a twist-off cap will likely retail for between R163 and R173 a case of 24 bottles, working out at between R6.80 and R7.20 a single unit (I’ll update those details when I have more information).

There doesn’t appear to be a working website, but you can contact Rudolph du Toit for more information:  082 550 4145, or at

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